{"id":4425,"date":"2026-10-21T17:24:14","date_gmt":"2026-10-21T15:24:14","guid":{"rendered":"https:\/\/www.ekovore.com\/superfertil-an-advertisement-for-water-and-nitrogen\/"},"modified":"2026-10-21T17:44:05","modified_gmt":"2026-10-21T15:44:05","slug":"superfertil-an-advertisement-for-water-and-nitrogen","status":"publish","type":"post","link":"https:\/\/www.ekovore.com\/en\/superfertil-an-advertisement-for-water-and-nitrogen\/","title":{"rendered":"SUPERFERTIL: an advertisement for water and nitrogen!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A urinal atop a canister\u2014that certainly deserves an advertisement. <\/strong>To mark the launch of SUPERFERTIL, we\u2019ve chosen to revisit the classic style of advertising: expressive characters, quirky situations, a simple concept, and tangible benefits.<\/p>\n\n<p class=\"wp-block-paragraph\">Behind these small scenes, inspired by 1950s American comic books, lies a single intention: to bring visibility to resources that we are otherwise accustomed to discarding.<\/p>\n\n<h2 class=\"wp-block-heading\">150 liters of drinking water saved<\/h2>\n\n<p class=\"wp-block-paragraph\">A container full of urine represents about 50 individual instances of urination. By avoiding the use of 3 liters of flush water each time, this amounts to <strong>150 liters of drinking water saved.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Plenty to get excited about, don&#8217;t you think?<\/p>\n\n<p class=\"wp-block-paragraph\">By collecting urine separately, SUPERFERTIL eliminates the need for flushing. The concept is simple: a waterless urinal attached to a removable container. There is no flushing mechanism and no connection to a drainage system. Once the container is full, it can simply be moved, allowing for the potential repurposing of its contents.<\/p>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/www.ekovore.com\/app\/uploads\/2026\/10\/reclame-SUPERFERTIL-homme-H.mp4\"><\/video><\/figure>\n<h2 class=\"wp-block-heading\">Nitrogen for the garden<\/h2>\n\n<p class=\"wp-block-paragraph\">But the benefits of collection go beyond water savings.<\/p>\n\n<p class=\"wp-block-paragraph\">Urine naturally contains nitrogen, an essential nutrient for plant growth. If collected separately, it can serve as a resource for fertilizing the garden, rather than being flushed away with wastewater.<\/p>\n\n<p class=\"wp-block-paragraph\">This is the other subject of our advertisement: a woman discovers that her container holds something that can help fertilize her garden\u2014an unexpected use for a resource rarely viewed in this light.<\/p>\n\n<p class=\"wp-block-paragraph\">However, this form of utilization requires adherence to good usage practices, particularly with regard to dilution.<\/p>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/www.ekovore.com\/app\/uploads\/2026\/10\/reclame-SUPERFERTIL-femme-H.mp4\"><\/video><\/figure>\n<h2 class=\"wp-block-heading\">Changing practices, renewing our collective imagination<\/h2>\n\n<p class=\"wp-block-paragraph\">With SUPERFERTIL, we seek to make visible certain actions and resources that our habits lead us to overlook.<\/p>\n\n<p class=\"wp-block-paragraph\">Faire \u00e9voluer les usages commence parfois par changer de regard. C&#8217;est particuli\u00e8rement vrai lorsqu&#8217;il s&#8217;agit de l&#8217;urine.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>SUPERFERTIL is designed by FALTAZI Studio for EKOVORE.<\/strong><\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ekovore.com\/en\/product\/superfertil-mens-urinal\/\">SUPERFERTIL FOR MEN<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ekovore.com\/en\/product\/superfertil-female-urinal\/\">SUPERFERTIL WOMEN<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A urinal atop a canister\u2014that certainly deserves an advertisement. To mark the launch of SUPERFERTIL, we\u2019ve chosen to revisit the classic style of advertising: expressive characters, quirky situations, a simple concept, and tangible benefits. Behind these small scenes, inspired by 1950s American comic books, lies a single intention: to bring visibility to resources that we [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[98,97,99,152,104],"tags":[],"class_list":["post-4425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dry-toilet","category-individuals","category-urine-en","category-urine-collector","category-waterless-urinal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SUPERFERTIL: saving water and making productive use of urine<\/title>\n<meta name=\"description\" content=\"SUPERFERTIL collects urine without the need for flushing or plumbing connections. 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